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Nielsen announces new division to measure esports sponsorships

Another sign that e-sports are turning into a big business: Nielsen is launching a new division focused providing research and consulting to the industry. The measurement firm already has a unit focused on gaming — in fact, Nicole Pike, Nielsen’s vice president of gaming, said Nielsen Esports was created in response ...

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Mobalytics launches open beta of its gaming analytics coach

As the lines blur between esports and traditional sports, Mobalytics wants to become your personal trainer. Today, the LA-based startup, which took home the TechCrunch Disrupt SF Startup Battlefield cup last year, is launching an open beta of its gamer performance tool. The analytics/coaching startup is centered around what it calls ...

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