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b8ta unveils Shopify-like solution for retail stores


b8ta, the store founded by Nest alums to sell trendy gadgets, is entering new territory. Today, the startup is launching “Built by b8ta,” which functions as a retail-as-a-service platform for brands that want a physical presence.

Building off the success of its own retail stores, b8ta is confident it can provide an easy, cost-effective solution to brands wanting to launch physical stores of varying sizes. Since launching its first store in December 2015 in Palo Alto, b8ta has built and deployed an additional 78 stores across the country.